Sample Roasts - See Real Landing Page Reports

B2B SaaS

SaaS Homepage Roast

42

A homepage with a decent product story, but weak first-fold clarity and buried customer proof.

Issues Found

The hero headline names the category but does not make the outcome concrete.
The primary CTA competes with two secondary actions.
Customer proof appears too late for a skeptical first-time visitor.

Fix Direction

Rewrite the hero around a measurable business outcome.
Make one CTA visually dominant above the fold.
Move logos or a short customer result into the hero area.

Illustrative sample Roast yours

Ecommerce

Ecommerce Product Page Roast

58

A strong product page that needs better trust cues, clearer urgency, and a more confident add-to-cart area.

Issues Found

Product benefits are split across too many small blocks.
Shipping and returns details are below the buying decision point.
Customer reviews are visible but not summarised for quick scanning.

Fix Direction

Group the top three purchase reasons near the price.
Add shipping, returns, and guarantee microcopy beside the CTA.
Summarise review themes with a short trust strip.

Illustrative sample Roast yours

Services

Agency Landing Page Roast

36

An agency page with good visuals, but generic positioning and a weak reason to book a call now.

Issues Found

The headline could apply to hundreds of agencies.
Case studies are hidden behind vague service claims.
The booking CTA does not explain what happens next.

Fix Direction

Lead with the niche, buyer pain, and specific service outcome.
Bring one case result above the fold.
Change the CTA copy to set a clear expectation for the call.

Illustrative sample Roast yours

Pricing

Pricing Page Roast

49

A pricing page that lists plans clearly, but leaves buyers unsure which plan is right for them.

Issues Found

The plan names do not map to buyer stages.
Feature lists are long but not decision-oriented.
Risk reversal is too small for the price point.

Fix Direction

Add buyer-fit labels to each plan.
Move the differentiating features to the top of each card.
Make the guarantee and support promise easier to see.

Illustrative sample Roast yours

Mobile

Mobile Homepage Roast

31

A mobile view where the desktop story does not translate cleanly to a small screen.

Issues Found

The headline wraps awkwardly and pushes the CTA below the fold.
Navigation takes too much vertical space.
Proof and product context are missing from the first screen.

Fix Direction

Shorten the hero headline for mobile breakpoints.
Collapse secondary navigation behind one menu action.
Add a compact proof line directly above the CTA.

Illustrative sample Roast yours

Launch

Product Launch Page Roast

44

A launch page built for attention, but optimised for clicks over sign-ups, with unclear next steps after the hero.

Issues Found

Hero leads with product features instead of the outcome the buyer gets.
The signup form appears after too much context, delaying conversion.
No social proof or early-adopter signal appears near the primary action.

Fix Direction

Open with the measurable outcome the buyer gets, not what the product does.
Move the signup form into the hero — above the supporting copy.
Add a short proof element (user count, quote, or logo strip) beside the form.

Illustrative sample Roast yours

Browse Real Landing Page
Roast Reports

SaaS Homepage Roast

Issues Found

Fix Direction

Ecommerce Product Page Roast

Issues Found

Fix Direction

Agency Landing Page Roast

Issues Found

Fix Direction

Pricing Page Roast

Issues Found

Fix Direction

Mobile Homepage Roast

Issues Found

Fix Direction

Product Launch Page Roast

Issues Found

Fix Direction

The samples above show the diagnosis. Growth adds AI fixes.

What Every Roast Includes

Conversion score

Priority issues

Fix recommendations

Fix plan

Ready to roast your own page?

Browse Real Landing Page Roast Reports

SaaS Homepage Roast

Issues Found

Fix Direction

Ecommerce Product Page Roast

Issues Found

Fix Direction

Agency Landing Page Roast

Issues Found

Fix Direction

Pricing Page Roast

Issues Found

Fix Direction

Mobile Homepage Roast

Issues Found

Fix Direction

Product Launch Page Roast

Issues Found

Fix Direction

The samples above show the diagnosis. Growth adds AI fixes.

What Every Roast Includes

Conversion score

Priority issues

Fix recommendations

Fix plan

Ready to roast your own page?

Browse Real Landing Page
Roast Reports