Deeper dives

Expert Roast Service

What the Expert Roast service is, how it differs from AI roasts, what you receive, and how to order one.

Last updated May 10, 2026

What the Expert Roast service is

Expert Roast is a human-reviewed landing page audit delivered by the PageScorch team. It is a service add-on — you purchase it separately from your software plan — and it produces a richer, more contextual analysis than an AI roast alone.

Expert Roast is useful when:

  • You are about to launch a campaign and want a senior conversion review before spending ad budget
  • The AI roast flagged several problems but you want help prioritizing which to fix first
  • You are working on a complex or unusual offer (SaaS, high-ticket services, niche B2B) where extra context matters
  • You want a written report you can hand to a client or share with a stakeholder

What you receive

An Expert Roast includes:

A written conversion audit — a detailed review of your page covering offer clarity, headline effectiveness, copy structure, trust signals, CTA, and visual hierarchy. The audit is written for your specific page, not generated from a template.

Prioritized recommendations — a ranked action list that tells you exactly what to fix first, why, and what outcome to expect.

Optional rewrite samples — depending on the service level, the audit may include rewritten headline, subheadline, and CTA copy as examples.

A linked report — the Expert Roast is attached to your PageScorch account and accessible from your roast history.

How to order

From any completed roast result page, find the Expert Roast option. You can also order from the pricing page or your account dashboard.

After purchasing, you submit the page for review. You will receive a confirmation with the expected delivery window. The PageScorch team reviews your page and delivers the audit as a report linked to your account.

Delivery time

Expert Roast delivery typically takes 1–3 business days. You will receive an email notification when your audit is ready. The report is accessible immediately from your account once delivered.

Expert Roast vs AI roast

| | AI Roast | Expert Roast | |---|---|---| | Speed | Under 30 seconds | 1–3 business days | | Reviewer | AI | PageScorch team | | Copy rewrites | Headline, subheadline, CTA | Included (varies by level) | | Prioritized recommendations | Yes | Yes, with human context | | Suitable for campaign launches | As a fast check | Yes, recommended | | Cost | Roast credit | Add-on purchase |

AI roasts are fast and ideal for iteration — run them whenever you make a significant change. Expert Roast is for high-stakes moments when you want a human second opinion before committing ad spend.

Expert Roast is not a software plan tier

Expert Roast is a one-time service purchase, not a subscription or plan upgrade. You can order it on any software plan (Free, Growth, Pro, Agency). It does not affect your roast credits or plan entitlements.

After your Expert Roast

Once the audit is delivered:

  1. Read through the prioritized recommendations and apply the high-priority items first
  2. Run an AI re-roast after making changes to confirm the score improved
  3. Use the before/after diff view as evidence of improvement

If you have questions about the audit, contact hello@pagescorch.com with your roast reference.