Generating AI fixes

What AI fixes are

After your roast is complete, you can generate a Fix Report. This takes the same page analysis and produces:

• A rewritten headline — stronger, clearer, more benefit-driven
• A rewritten subheadline — supporting the headline claim with specifics
• A rewritten CTA — action-oriented, matched to your offer
• A list of copy improvements — specific changes to make to your page

The fixes are based on what PageScorch found during the roast. They're not generic advice — they're written in response to your specific score and problems.

How to trigger fixes

On your roast result page, click Generate AI Fixes. The fix report runs in the background.

Fix generation takes 10–20 seconds. You don't need to stay on the page — the result is saved to your account and you can come back to it later.

Reading the Fix Report

Headline rewrite

The headline rewrite replaces your current headline with a version that:

• States the primary benefit within 5 words if possible
• Avoids vague language ("transform", "revolutionise", "best-in-class")
• Is specific to what your product does

Apply it directly, or use it as a starting point for your own version. Both are valid.

Subheadline rewrite

The subheadline supports the headline claim. It typically:

• Explains the mechanism or method (how you deliver the benefit)
• Adds a secondary benefit or differentiator
• Pre-empts a common objection

CTA rewrite

The CTA rewrite replaces generic button copy with action-oriented copy that:

• States what happens when the user clicks
• Connects to the specific offer
• Avoids "Submit", "Click here", "Learn more" unless contextually appropriate

Improvements list

The improvements list contains specific changes to make to your page, each tagged with a priority:

• High — do this first, highest expected conversion impact
• Medium — do this after high-priority items are done
• Low — polish, worth doing but not urgent

Work through the improvements in priority order. High-priority improvements are usually about fundamental conversion structure (value proposition, social proof, objection handling). Medium and low are usually about polish, copy tightening, and UX details.

Applying fixes to your page

PageScorch gives you the rewrites — applying them is up to you. The most common workflow:

1. Open your page in your landing page builder (Webflow, Framer, Unbounce, etc.)
2. Copy the headline rewrite from the Fix Report
3. Replace your existing headline
4. Do the same for subheadline and CTA
5. Work through the improvements list, starting with High priority items
6. Re-roast your updated page to measure the score change

Pro and Agency: priority improvements

The priority tags (High / Medium / Low) on the improvements list require a Pro or Agency plan. On free and Growth plans, improvements are listed without priority tags. Upgrade to see which items to do first.

Next step

You've completed the Getting Started series. To go deeper, explore the Core Features section — or if you're running audits for clients, see Agency Workflows.